Hong Kong, June 26, 2006 – Movielearn Hong Kong Ltd, the Hong Kong based company of Movielearn Systems Pte Ltd that produces the groundbreaking English learning edutainment (education + entertainment) software application called Movielearn, announces its selection in the Spring 2006 application to the incubation and training program launched by the Cyberport Digital Entertainment IncuTrain Centre (“Cyberport”) in Hong Kong. 

This program aims to provide incubatee companies with equipped office space at favorable terms, access to advanced digital production facilities and resources, support in business development, promotion & marketing, partnership matching, as well as technology and entrepreneurship training up to a maximum of two years.

Established last year, Cyberport is a unique base to incubate new entrants in the Digital Entertainment and Multimedia Industries of Hong Kong. After the Fall 2005 and Spring 2006 applications, there are approx 30 incubatees in Cyberport with businesses in different areas such as game, animation-comics, edu/info-tainment, e-commerce, music-audio and more.

Movielearn is an application that provides user-friendly English learning tools for watching DVD movies on the computer. Combining exciting and popular content from major TV and movie production studios with PC interactivity, Movielearn teaches users everyday conversational English through movies, thus infusing entertainment with a personalized learning experience; simply watch the movie on the computer and when the user does not understand the English spoken, the movie is paused by just pressing the space bar or enter key on the computer and the application takes the user to sophisticated learning panels to explain the English.

“We are excited to be part of Cyberport as this offers beneficial opportunities for Movielearn to emerge as a driving force in the digital entertainment industry. The program not only aims to build and promote entrepreneurship and competence for commercialization success in the digital entertainment industry of Hong Kong, but also to enhance cohesion and networking of incubatees within the industry,” said Susan Macdonald, Movielearn’s Licensing and Business Development Head.  “We also share the Hong Kong Government’s vision of promoting and building Hong Kong as a leading digital entertainment hub in Asia.”

About Cyberport (www.cyberport.hk)

Cyberport – Hong Kong's IT Flagship – is a US $2 billion (HK$15.8 billion) landmark project managed by Hong Kong Cyberport Management Company Limited and wholly owned by the Government of the Hong Kong Special Administrative Region (HKSAR).  The project has been developed on a 24-hectare site at Telegraphy Bay in the southern district of Hong Kong Island.  It comprises four Grade A office buildings, a five-star Le Meridien Cyberport hotel, a retail entertainment complex, The Arcade, and a deluxe residential development, Bel-Air, all aimed at creating an interactive environment that will be home to a strategic cluster of about 100 IT companies and over 10,000 IT professionals. 

About Movielearn

Headquartered in Singapore, Movielearn Systems Pte Ltd. is the company that introduces the groundbreaking ESL edutainment technology, Movielearn, a hybrid product of education and entertainment. The Movielearn application allows learners to improve their English skills by giving them hours of exposure to conversational spoken English as used in the movies. Movielearn’s features aid in enhancing the learners’ vocabulary, knowledge of idioms, slang and correct word usage, and sharpening comprehension, listening and speaking skills. For more information about Movielearn, visit www.movielearn.com.

Press Contact:

Susan Macdonald

Licensing and Business Development Head,

Movielearn HKG Ltd

Room 15, Unit 518

Level 5, Core F

Cyberport 3

100 Cyberport Road

Hong Kong

E-Mail: press@movielearn.com