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Movielearn enters into Licensing Agreement with FremantleMedia to release The Apprentice and Baywatch with the PC Based ‘Learn English with Movies’ Software Application

 

Hong Kong, January 6th, 2006 – Movielearn Systems Pte Ltd.™ (www.movielearn.com) teaches English through watching movies on a PC with its groundbreaking edutainment software application, and is pleased to announce the signing of a licensing agreement with FremantleMedia Ltd. allowing Movielearn to teach English with The Apprentice and Baywatch.

 

FremantleMedia is one of the largest international creators and producers of program brands in the world, with The Apprentice and Baywatch being amongst their most popular series. The launching of these products with the PC based English learning software application will commence Q1 2006 in Hong Kong, with distribution following shortly after in Q2 2006 in Taiwan, Thailand, S Korea, China and Germany. Discussions are also underway for Japan.

 

Vicky Smith, Inflight and Non-Theatric Sales Executive of FremantleMedia states: “We are excited about this deal, believing that Movielearn’s varied markets, distribution channels and the application’s significance to a wide English learning and growing edutainment market will give a boost to our products reach and value to the consumers.”

 

“We are honored to have reached this agreement with FremantleMedia, being one of the largest and most varied international creators and producers of program brands in the world,” said Joe Mercado, Chief Executive Officer of Movielearn. “We are very confident that through this partnership we will be able to deliver a high quality product with high entertainment value to English learners worldwide.”

 

Topbilled by David Hasselhoff, Yasmine Bleeth and Pamela Anderson, Baywatch is the award-winning show that brings the blue skies and beautiful beaches of Southern California to over one billion viewers worldwide. It is summer on the beach, as explosive action, daring rescues, courage, teamwork and passion from the Baywatch lifeguard team all contribute to Baywatch's scorching success. Legendary movie-maker Steven Spielberg is being linked to a forthcoming Baywatch movie version for 2006 with DreamWorks SKG buying all the theatrical rights.

 

From Emmy-Award winning producer Mark Burnett, The Apprentice is a bold reality series that tests competitors' survival techniques in New York City's corporate jungle. The candidates face weekly business challenges and strive to reach the top. One promising candidate will become an apprentice to U.S. business tycoon, Donald Trump. Season 1 was the highest rated new series of the 2003-04 Season, gaining an average audience of 20 million viewers, with the Finalé gaining an incredible audience of 28 million viewers - 167% above NBC's prime time average.

 

Following the release of these titles, Movielearn will also schedule the release of full-feature blockbuster films. Titles and respective release dates will be announced shortly.

 

 

About FremantleMedia

 

FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 25 territories. International drama programmes include Germany’s top-rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK’s most successful police drama, The Bill, and Australia’s top serial drama, Neighbours. The company’s entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie’s Kitchen, as well as long-running game shows like The Price Is Right. The company’s licensing operation, FremantleMedia Licensing Worldwide, exploits FremantleMedia’s many strong brands across multiple off-screen platforms including merchandising, interactive and wireless, home entertainment and music publishing. Fremantle International Distribution, the company’s international distribution division, licenses over 19,000 hours of programming to 150 countries worldwide FID has a network of international sales offices and licenses over 19,000 hours of programmes to 150 countries worldwide. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone.

FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.

 

 

About Movielearn

 

Headquartered in Singapore, Movielearn Systems PTE Ltd.™ provides user-friendly English learning tools for watching DVD movies on the computer, making learning English fun, dynamic and interactive. Movielearn teaches users everyday conversational English through movies, thus infusing entertainment with a personalized learning experience. By pressing the space bar or enter key on the computer or Media Center Edition remote control, the movie is paused and the application takes the user to its sophisticated learning panels to explain the English used in the movie.

 

For more information about Movielearn, visit www.movielearn.com.

 

Press Contact Details:

 

Movielearn Systems PTE Ltd

2/F, Beautiful Group Tower,

74-77 Connaught Road Central,

Hong Kong

E-Mail: press@movielearn.com

Tel: +852 2545 7006

Fax: +852 3010 3771

 

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